He entered the world of advertising in 2000 joining Saatchi & Saatchi London as in-house "one-man band" animator, producing simple black and white TV ad prototypes for internal use.
Soon, these rough sketched animations developed into a more polished and finished product.
Working directly with creative teams and TV producers gave him in depth knowledge of the whole process of animatic production.
Moving to Publicis in 2005 broadened his expertise and variety of skills. Managing the Publicis Video and Audio Department gave him valuable knowledge of how to take a project from brief to delivery.
The variety of projects he worked on allowed him to explore outside the confined space of the edit suite, getting involved in filming, photographic lighting set-ups and stop frame animation. At Publicis, his work included animation, behind-the-scenes documentaries, corporate films, new business case studies and mood-films.
In 2011, until recently, he has been working with Runningman as Head of Animation. During this period he refined and optimised his skills in the creation of traditional 2D and 3D animation working on animatics, social media content, web and corporate infographics videos and broadcast ads.