Al is a versatile creative editor and motion graphic animator with over 15 years experience in animation, compositing and editing.
He entered the world of advertising in 2000 joining Saatchi & Saatchi London as in-house "one-man band" animator, producing simple black and white TV ad prototypes for internal use. Soon, these rough sketched animatics developed into a more polished and finished product. Working directly with creative teams and TV producers gave him in depth knowledge of the whole process of animatic production.
Moving to Publicis in 2005 broadened his expertise and variety of skills. Managing the Publicis Video and Audio Department gave him valuable knowledge of how to take a project from brief to delivery. The variety of projects he worked on allowed him to explore outside the confined space of the edit suite, getting involved in filming, photographic lighting set-ups and stop frame animation. At Publicis, his work included animation, behind-the-scenes documentaries, corporate films, new business case studies and mood-films.
In 2011, he began a close collaboration with Runningman as Head of Animation. With direct access to their artists and great management team, he refined and optimised his skills. This role covered the production of traditional 2D, 2.5D and 3D modelling, as well as animation at all levels working on animatics, web and corporate infographics videos and broadcast ads.